How CPA (cost-per-action) marketing works, who the advertisers, networks and affiliates are, what counts as an action and how to run campaigns responsibly.
Category Archives: CPA Marketing
CPA, CPL and CPS: Comparing Affiliate Payout Models
How cost-per-action, cost-per-lead and cost-per-sale payouts differ, what each means for affiliates and how to compare offers by earnings per click.
How to Evaluate a CPA Network Before You Join
What to check before joining a CPA affiliate network: payment terms and history, offer quality, tracking, compliance standards, support and warning signs.
Affiliate Disclosures: What the FTC Expects From Publishers
How U.S. FTC guidance applies to affiliate links: when to disclose, what clear and conspicuous means, where disclosures belong and why fake reviews are banned.