We help affiliates and advertisers understand performance marketing and run cleaner, more effective campaigns. These are the principles we work by.
- Accuracy first. We check facts, figures and rules against official and primary sources before publishing. Our guides draw on documentation from search engines, ad platforms and email providers, along with rules such as the FTC’s Endorsement Guides and the CAN-SPAM Act.
- Honesty about method. We use AI tools to help research and draft articles, and every draft is checked and edited before publication. Our guides are based on research, not hands-on testing, unless an article says otherwise.
- Independence. No company pays for coverage or influences what we write. Our disclosure explains how the site is funded.
- Clarity. We explain things in plain language and avoid jargon where we can.
- Staying current. We update guides when the rules change, and we point readers to official sources for details that change often.
- Prompt corrections. Report errors to support [at] luckytreecpa.com. We review every report and fix confirmed mistakes quickly.