What makes a lead valuable to an advertiser, how lead quality is checked, why approval rates matter for affiliates and practical ways to improve lead quality.
Category Archives: Lead Generation
Consent and Compliance in Lead Generation: TCPA, CAN-SPAM and GDPR Basics
An overview of key consent rules in lead generation: TCPA for calls and texts, CAN-SPAM for email, and GDPR and UK rules for European and British contacts.
Landing Page Basics for Lead Generation Offers
What a lead generation landing page needs: a clear headline, honest description, simple form, consent wording, disclosures and fast loading on mobile.