How sub IDs work in affiliate tracking links, what to put in them, how to read the reports and how they help you cut weak traffic and scale what works.
Category Archives: Tracking
Postback URLs Explained: Server-to-Server Conversion Tracking
How postback (server-to-server) tracking works in CPA marketing, how click IDs connect clicks to conversions, and how to test and troubleshoot a postback.
Conversion Windows and Attribution in Affiliate Tracking
What conversion windows are, how last-click attribution works in affiliate networks and why conversions appear late or go missing in reports.
Spotting Fraud and Invalid Traffic in CPA Campaigns
Common types of fraud and invalid traffic in CPA marketing, the warning signs in your reports, how networks respond and how to keep your own traffic clean.