How CPA (cost-per-action) marketing works, who the advertisers, networks and affiliates are, what counts as an action and how to run campaigns responsibly.
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Sub IDs: Tracking Which Traffic Actually Converts
How sub IDs work in affiliate tracking links, what to put in them, how to read the reports and how they help you cut weak traffic and scale what works.
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Postback URLs Explained: Server-to-Server Conversion Tracking
How postback (server-to-server) tracking works in CPA marketing, how click IDs connect clicks to conversions, and how to test and troubleshoot a postback.
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Lead Quality: Why It Matters More Than Volume
What makes a lead valuable to an advertiser, how lead quality is checked, why approval rates matter for affiliates and practical ways to improve lead quality.
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Consent and Compliance in Lead Generation: TCPA, CAN-SPAM and GDPR Basics
An overview of key consent rules in lead generation: TCPA for calls and texts, CAN-SPAM for email, and GDPR and UK rules for European and British contacts.
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Landing Page Basics for Lead Generation Offers
What a lead generation landing page needs: a clear headline, honest description, simple form, consent wording, disclosures and fast loading on mobile.
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