How cost-per-action, cost-per-lead and cost-per-sale payouts differ, what each means for affiliates and how to compare offers by earnings per click.
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Conversion Windows and Attribution in Affiliate Tracking
What conversion windows are, how last-click attribution works in affiliate networks and why conversions appear late or go missing in reports.
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How to Evaluate a CPA Network Before You Join
What to check before joining a CPA affiliate network: payment terms and history, offer quality, tracking, compliance standards, support and warning signs.
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Affiliate Disclosures: What the FTC Expects From Publishers
How U.S. FTC guidance applies to affiliate links: when to disclose, what clear and conspicuous means, where disclosures belong and why fake reviews are banned.
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Spotting Fraud and Invalid Traffic in CPA Campaigns
Common types of fraud and invalid traffic in CPA marketing, the warning signs in your reports, how networks respond and how to keep your own traffic clean.
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